Find us in the HFA Resource Center:
Showroom B1050 Booth #28
1/24-1/27 – All Day
HFA Resource Center
What this is: Your home base during Market. Stop in to connect with IHFRA, grab a bite or coffee, meet fellow reps, pick up your IHFRA pin, and take advantage of Market passes and resources. Check out the schedule below:
Saturday, January 24th:
- Showroom Open: 11:30 AM – 5:30 PM
Kick off Market with IHFRA — meet the team, get oriented, and plan your week. - Lunch: 11:30 AM – 1:30 PM
Grab lunch while networking with fellow reps and industry partners. - Barista: 11:30 AM – 4:00 PM
Fuel up with coffee and casual conversations throughout the afternoon.
Sunday, January 25 – Tuesday, January 27:
- Showroom Open: 8:00 AM – 5:30 PM
Daily hub for reps to recharge, connect, and stay plugged into IHFRA. - Breakfast: 8:00 AM – 10:00 AM
Start your Market day with breakfast and meaningful peer connections. - Barista: 8:00 AM – 4:00 PM
Coffee, conversations, and community — all day long.
Prepare for Market
THE PIN GETS YOU IN
Don't forget to bring your IHFRA pin to Vegas Market for free access to the tradeshow! If you haven't received your pin, contact the IHFRA office to ensure your membership is renewed for 2026. You may also pick up your pin at Market.
Prefer a printed exhibitor pass? Register before 1/22/26 using the link below:
Market 101
Las Vegas Market is the top West Coast destination for wholesale buying. Prepare to leave a winner by reviewing these tips and tricks provided my ANDMORE!
IHFRA Market Events
Saturday 01/24/2026
Reps Are Local Too – Rep Meetup
WHEN: Jan. 24th | 5pm–6:30pm
WHERE: Buyers Lounge – C-174
An open, casual networking event designed to bring sales reps together across categories. IHFRA will be onsite supporting our partners and helping reps make new connections to kick off
Market strong.
Sunday 01/25/2026
Wonder Party
WHEN: Jan. 25th | 3pm
WHERE: Building A-610
Join us for this networking event and market party! IHFRA is partnering with Wonder to develop a Rep App / Tool. Join us at this event to learn about this new tool and network with other members!
WithIt WOW Awards
WHEN: Jan. 25th | 6-9pm
WHERE: Worldview Rm. B16
The WOW Awards is an intimate gathering which highlights individual accomplishments and celebrates women's excellence in the home furnishings industry. We are proud that two IHFRA members are being honored at this event: Heather Bolick and Alex Kennerly.
Monday 01/26/2026
Sip, Sign & Unwind
WHEN: Jan. 26th | 10-11am
WHERE: Cozzia – B-1062
Meet Mike Root, IHFRA Past President and Board Member Emeritus, and celebrate the release of his book, From A Sales Rep’s Perspective.
Enjoy mimosas, connect with fellow reps, and learn more about IHFRA. Join IHFRA or bring a new member and receive a free autographed copy of the book
Specialty Sleep Association Presentation
WHEN: Jan. 26th | 4-5pm
WHERE: SSA – C1565
A focused presentation from IHFRA's Executive Director on the value sales reps bring to manufacturers — reframing reps as a growth engine, not a cost. Ideal for reps and manufacturers alike. Wine and munchies provided
