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From Showroom to Storefront: The path to eCommerce

January 16, 2026 11:00 AM - 12:00 PM (EST)

Description

In today’s market, a website is more than a digital catalog—it’s a high-performance sales engine. We’re outlining the specific steps retailers must take to optimize their websites for the modern shopper. From tech stack essentials to user experience (UX) best practices, you’ll walk away with a toolkit of expert advice to help your dealers plan for and scale their digital operations and grow their site from a simple showroom to a storefront. What we'll cover: The Pre-Flight Checklist: Everything a retailer needs to get in order before they hit the 'turn on cart' button (so they don’t have to scramble later). The "Behind the Scenes" Reality: A clear look at the daily habits and staff roles your clients need to stay on top of their new digital storefront. From "Just Browsing" to "Check Out": Simple ways to tweak the online shopping experience to make it as smooth and welcoming as walking into a physical store. The Tech Talk Track: How to explain complex e-commerce tools to your clients in a way that makes total sense (and makes you look like a hero).

Location

Zoom

https://us02web.zoom.us/j/82710690588?pwd=TieDxnRFvG1R1OY47Lx83F3YP8LMQv.1
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Contact Information

Name: The International Home Furnishing Representatives Association - IHFRA
Phone: (336) 889-3920
Email: ihfra@ihfra.org
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