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From Rep to Retail Mentor: How Elevating Retail Sales Associates Elevates Commissions

March 26, 2026 1:00 PM - 2:00 PM (EDT)

Description

From Rep to Retail Mentor: How Elevating Retail Sales Associates Elevates Commissions

📅 March 26, 2026
1:00 PM EST
💻 Live on Zoom
🎟 Open to Everyone

In today’s evolving furniture marketplace, the reps who win aren’t just presenting product—they’re shaping performance on the showroom floor.

In this powerful and story-driven session, internationally recognized sales trainer H. Scott Morris will challenge independent sales professionals to rethink their role. Instead of simply selling lines, what if you became a mentor to retail sales associates? What if helping them sell better directly increased your commissions?

Scott’s own career began with a million-to-one stroke of luck—being mentored by two of the best retail furniture salespeople in the industry. One was a genius at presenting merchandise. The other could close anyone. That mentorship didn’t just save his job—it launched a lifelong career. And now, he’ll show you how you can do the same for today’s retail teams.

In This Webinar, You’ll Discover:

  • Why every word spoken on the showroom floor directly impacts your commissions
  • The real story behind a furniture sales rep who earned $2 million per year
  • How retail is at a major crossroads—and how reps can influence the outcome
  • The “sales manager’s paradox” that may be quietly hurting your sales
  • Why solving high salesperson turnover benefits you as much as the retailer
  • How customers “buy now” on emotion—and how to help associates sell more emotionally
  • The art of Touch Point Presenting and how it elevates product storytelling
  • Why retail salespeople automatically sell more for reps they genuinely like and trust
  • Practical ways to win over both sales associates and management (including Scott’s “Lunchroom Table Training University”)
  • Tools like “Great Customer Questions for Each Room,” “12 Key Maxims for Salespeople,” and the surprising secret behind sketching

Scott will also introduce his brand-new training materials—now being used on four continents—designed specifically to help outside reps elevate their influence and impact inside retail stores.

If you want stronger retailer relationships, more engaged associates, less turnover, and ultimately more orders written for your lines, this webinar will give you a practical blueprint for becoming not just a rep—but a trusted retail mentor.

 

About the Speaker

H. Scott Morris is an internationally known sales trainer in the furniture and mattress industry, owner of HSM Publishing, and Contributing Editor of Retail Sales Training for Furniture World Magazine. He is the author of 10 books, including Everything You Need to Know About Buying New Furniture!, ranked among Amazon’s top home improvement titles.

Scott has worked for four of the largest furniture retailers in the country, served customers at 13 store locations across Chicago, Indiana, New York, and Dallas, personally waited on more than 25,000 customers, and trained hundreds of sales professionals. His mission is to reduce high retail turnover and elevate the in-store experience—while helping manufacturers’ reps reach their next level of performance as trainers and mentors.

 

Register now and join us March 26 at 1:00 PM EST.
Because when retail sales associates sell better… you earn more.



Location

https://us02web.zoom.us/j/88629619911?pwd=FOZy2r5Cvba9aedeSEzsjUvalufbl2.1

Contact Information

Name: The International Home Furnishing Representatives Association - IHFRA
Phone: (336) 889-3920
Email: ihfra@ihfra.org
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